OUR VISION

Helping young people grow without losing their roots.

The world is changing faster than our points of reference

Our children learn to scroll before they learn to focus on an idea.
Knowledge has never been so accessible — and yet, young people have never struggled so much to learn, to stay motivated, or to believe in themselves.

We live in a world of abundance and distraction.
But the human brain hasn’t changed: it remains slow, sensitive, emotional, and deeply social.
This gap creates stress, fatigue, and a sense of lost meaning.

Parents try to keep up. Schools do their best.
But no one ever taught us how to raise and educate in a world that never stops changing.

The new challenges families face

Today’s families are more connected than ever — yet often disconnected from what truly matters.
Homework evenings turn into negotiations, conversations run dry, and motivation fades.

“I don’t recognize him anymore.”
“We’ve tried everything.”
“He doesn’t want to do anything anymore.”

I’ve heard these words so many times.
And I’ve seen that look change — when a child or teenager begins to understand how their brain works, and when a parent learns to communicate differently.

Behind every moment of disengagement, there isn’t a lack of will — there’s a lack of understanding.

Understanding to transform

Cognitive neuroscience reminds us of a simple truth:
the brain learns best when it finds meaning, pleasure, and a sense of safety.

Motivation grows from clarity, curiosity, and the feeling of progress.

Attention is a fragile resource — it must be nurtured, not forced.

A vision :
Endemic Coaching

Living in Corsica taught me one simple truth:
Nothing grows without roots.

Here, nature, culture, and human connection showed me that growth cannot be forced —
it must be nurtured, like any living cycle.

From this conviction came Endemic Coaching™:
an approach that bridges science, culture, and humanity,
helping each person grow from who they already are.

To be endemic is to learn to evolve where you are,
drawing strength from your environment, your roots, and your own experiences.

It means being inspired by others without losing yourself —
learning from models, mentors, and cultures,
while building your own path.

— Ludovic Bourdon

IMPACT

Creating lasting transformation.
Each coaching journey leaves a tangible, measurable, and deeply human mark.

IDENTITY

Honouring who each person truly is.
Restoring confidence and grounding for young people and their families.

RESPONSIBILITY

Learning to choose and to act.
Cultivating autonomy and awareness throughout every journey.

INNOVATION

Bridging science et humanity.
Integrating neuroscience and behavioural analysis in service of human growth.

Our core values

Our mission :
Reveal, Connect, Empower

We help young people reconnect with themselves — with their strengths, their dreams, and their potential.
We help parents find their true place again — as guides, not guardians.
We help families restore trust and connection within their relationships.

Our ambition: a generation capable of learning, adapting, and succeeding — without losing who they are.


When we are no longer able to change a situation, we are challenged to change ourselves.

Viktor Frankl

The voices that inpire
my vision

These women and men have shaped the way I think, guide, and share.
Their work — at the crossroads of science and humanity — continues to inspire and nourish my practice every day.

Carol DWECK
Psychologist and professor

Carol Dweck is a world-renowned psychologist and researcher whose work has transformed our understanding of success and learning.
She introduced the concept of the growth mindset, the idea that our abilities are not fixed but can develop through effort, perseverance, and strategy.

📖 Mindset: The New Psychology of Success 

American psychiatrist known for his direct and practical approach to personal change.
He co-developed The Tools — a method designed to transform blocks, fear, and procrastination into energy for action and growth.

His vision puts the individual back into motion. It’s no longer about waiting to “get better” before acting, but about acting to create what’s better.

Phil STUTZ
Psychiatrist 2.0
Stanislas DEHAENE
Neuroscientist
Dr Matthew WALKER
Sleep specialist
One of France’s leading researchers in cognitive neuroscience.
His work explores how the brain learns, reads, calculates, and transforms through experience.

By bridging scientific research and education, he has helped bring neuroscience into the classroom — through his accessible publications and his commitment to building an education system grounded in an understanding of how the brain works.

M. Walker is a world-renowned researcher known for his work on sleep, memory, and emotional regulation. He highlights the vital role of sleep in learning, mental health, and creativity.

His approach connects neuroscience, well-being, and performance — reminding us that rest is a biological foundation for cognitive and emotional growth.

📖 Why we sleep

Céline ALVAREZ
Educational science

A French author and speaker who has profoundly influenced the contemporary educational land-scape.

Her work shows that learning flourishes when children’s fundamental needs — attention, autonomy, emotion, and meaning — are respected.
She advocates for an education grounded in neuroscientific discoveries.

📖 The natural laws of children 

Gary Keller is a visionary American entrepreneur and founder of one of the world’s largest real estate companies.
He is best known as the co-author of the best-selling book The One Thing, a landmark work in the fields of productivity and leadership.

His approach is built on a simple yet powerful idea: focus your energy on what truly matters — that “one thing” capable of transforming every other area of life and work.

Gary KELLER
Entrepreneur and author
Steve MASSON
Neuroscience of éducation
Jean-François TUAL
Mental resilience trainer
Professor at the University of Quebec and Director of the Research Laboratory in Neuroeducation.
Recognized for his work on the connection between the brain and learning, he explores how teachers can use insights from neuroscience to enhance students’ understanding, memory, and motivation.


📖 Activer ses neurones pour mieux apprendre et enseigner.
Known as Icemind, he has popularized breathing practices and cold exposure methods inspired by Wim Hof throughout the French-speaking world.

His approach aims to reconnect the body and mind through direct experience — mastering stress, strengthening inner confidence, and cultivating self-awareness through breath and body sensations.

📖 Le froid m'a sauvé

Towards conscious education :

The education of tomorrow won’t be defined by grades,
but by the ability to learn, to feel, and to create.

It will be built on an understanding of the brain,
the mastery of emotions, and the rediscovery of meaning.

We believe that a fulfilled young person doesn’t seek to escape the world

they learn to
take root in it.

in roots

in roots